Exploring the types of mass media in the virtual area
Having a look at how the internet has changed the way we are accessing media and existing affairs.
In the online media landscape, what we see online is mainly decided by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to suggest new material and recommend product that will appeal to the user. The types of media content examples that will be shown to a user is designed to keep individuals engaged. The algorithms are developed to keep people stimulated by suggesting and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are subjected to, developing more segmentation and bias among users around social issues. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.
The increase of internet content has completely changed what is suggested by the term mass media. In the past, mass media adhered to a hierarchical structure, using a top-down media design. Generally, a small group of professionals, such as newspaper editors or journalists, who would produce material for large audiences who mainly just consumed it. However, these days, with the aid of the internet, the face of media has seen significant modification, making the usage and accessibility of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can develop and share their own content, just as quickly as they can absorb it. Social media has permitted anybody here to add to public discussions, rather than just the major media providers and so as a result, mass media is no longer managed by a couple of huge voices. Rather, it is spread across countless user narratives worldwide.
In today day, online platforms have made it considerably simpler for everyone to create and share content. Previously, developing content for a large audience mandated connectivity to a collection of crucial resources and financing. Presently, with using smartphones and common digital technologies, digital media content examples including short form videos, blog posts and podcasts can be easily developed with just a couple of standard devices, along with reaching a large audience, extremely quickly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, indicating that social media has developed a space for underrepresented communities to share their narratives.